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While I first worked as a freelance designer with Pikimal and, after its name change, WebKite (prior to the pivot to plugins) I was tasked with creating logos for various "best of" verticals.


Often these identities for ranking sites were used to demonstrate the SEO benefits of their ranking engine, but sometimes the logos were for more in-depth sites that were launched using the Pikimal/WebKite platform.


The main work was expanding the so-called "theme stable" available to people who wanted to customize the front-end appearance of the listings custom CSS and spritesheets to either match a client or demonstrate capability.


Occasionally all that was needed for a site was a splash illustration, rather than a reskin or fiddling with the palette.